It has been a week since we had our client presentation in regards to the research we have done all semester. It has also been a week of reflecting about how the presentation went and editing our final report. This was the first time I have presented my findings and recommendations to an external client before, and I know not only me, but the whole business team was quite nervous and anxious to present. Now that I’ve reflected, there are some challenges as well as lessons learned from doing a consulting presentation.
Challenges & Lessons
- ‘How do you know what is the most important parts of your research to present to the client’ is probably the biggest question my team and I encountered. It’s not like we showcase the whole report or just a specific section, the flow of the presentation needs to make sense and lead to feasible recommended action. What we learned was to work backwards, and this can actually help in overall benefiting the format of the report itself. The first thing we thought of is what is the main recommended action we want to set as a direction for the client and then think backwards to what parts of our research will flow to reach to that recommendation. With our presentation though, it was a little more difficult as we were split to three different parts, the primary and secondary market research, marketing plan, and materials and price analysis.
- One of our biggest challenges is coordinating with the other teams, law and engineering, so that we can deliver a presentation that integrated all of our research findings in one powerpoint. We needed to figure out the flow, in which Dr. Schlosser contributed to finalize and understand who presents when. From here, Jasmine went ahead and coordinated each team regarding their part and to send them to the business team to put the whole presentation together. One last teamwork effort for us this semester.
- In terms of lessons learned, I learned that the most important parts to showcase are graphs and charts, they display the most impact in terms of content and they are visually appealing. Also, minimal words are ideal and only single points to help flow each of your slides and purpose.
Overall, having to present in front of a client for the first time was a great experience and I am glad I completed this before I graduated as I know this is something I will be doing more often when I start working, especially since I am looking for opportunities in sales and marketing, with presentations being a huge factor to my job responsibilities.
-Mark Jason Aguilar, 4th Year Business Student